NEW YORK (AP) — Amazon wants the public and - especially other businesses - to know it’s not giving up on its Just Walk Out technology.

Although the company is ditching the cashier-less checkout system at its Amazon Fresh grocery stores, it plans to sell the technology to more than 120 third-party businesses by the end of the year. Reaching that goal would double the number of non-Amazon enterprises that use Just Walk Out compared to last year.

“For us, really making sure that we can service that third-party market is the most important thing,” Jon Jenkins, the vice president of Just Walk Out at Amazon, said in an interview. “We’ve definitely been reassuring people that we are in this for the long haul.”

Just Walk Out uses cameras, artificial intelligence and sensor trackers to determine what’s taken off of shelves, enabling customers to grab what they want and leave if they insert a credit card or another payment method at a store’s entry gate.